Sellers pick an agent partly on how the agent's last listings looked. They check the photos first.
A full listing package has four parts: interior photos, drone aerials, a video walkthrough and twilight photos. Each does a different job. Here's what each one adds.
Interior Photos Get the Click
Interior photos have one job. They get a buyer to open the listing.
Good interior photography shows the light, the proportions and how a space lives. Buyers should be able to picture themselves there. Stretching a room to look bigger backfires. Buyers notice at the showing.
In South Florida that means handling hard sun through impact windows, balancing a pool and patio seen through glass doors, and showing the details that justify the price, like crown molding, kitchen finishes and a primary suite that photographs small but lives large. Every listing starts here.
Aerials Show What the Ground Can't
Water access, lot size, the neighborhood and how close the house sits to the beach, a golf course or I-95 all move South Florida buyers. Most of that needs a drone.
An aerial shows a home's spot on the Intracoastal, a pool and covered patio you can't see from inside, or a lot that backs onto a preserve. No interior shot can.
"Eric helped provide both photographs and drone video graphics of my lake house that help market and ultimately sell my property. Eric has a keen eye for making imagery pop and feel engaging and unique."
Rich Butler, Facebook reviewAerials also explain the neighborhood. That matters for buyers relocating from out of state, who don't know the area yet.
Video for Buyers Who Aren't There
South Florida draws buyers from New York, Chicago, the Northeast and overseas. Some make an offer before they've walked through the house. Video is their walkthrough.
A walkthrough video takes a buyer from the foyer to the great room, the kitchen and the covered lanai in one continuous take. They come away knowing how the rooms connect. That's hard to get from stills.
Twilight Stops the Scroll
A twilight shoot happens in the 20 minutes or so after sunset, when the sky turns deep blue and the house lights glow. It looks nothing like a daytime exterior.
Agents often lead with it. When buyers are scrolling through dozens of listings, it's the one that stands out. Twilight starts at $150, as a real dusk shoot or a virtual edit of a daytime photo.
"He knows exactly what I'm looking for, and he delivers an incredible pictorial of the properties. No matter what kind of condition they're in, he delivers a beautiful presentation of every property."
Liz Berger, Owner, Berger RealtyWhy I Recommend More Than One
Interior photos get the click. Aerials show the property beyond its walls. Video gives out-of-town buyers a walkthrough. Twilight gives you a lead image that stands out.
Each one answers a different buyer question. I shoot all four in one visit, and they all get the same look. Photos are back within 24 hours, usually the same day, and video follows shortly after.
I work with agents and brokerages across Palm Beach, Broward and Miami-Dade. Tell me about your next listing. I'll tell you which pieces it needs.
Prices are on the pricing page. The twilight service covers real and virtual twilight, and real estate photography in Boca Raton covers what a Boca shoot includes. For a full breakdown, see what real estate photography costs in Boca Raton.